Fans of Universal's beloved animation Despicable Me will get to watch the company's new creation, The Lorax in theaters in IMAX and 3D from July 27. It is an adaptation of American writer/cartoonist Theodor Seuss Geisel's 1971 environmental fable.

The film opens with an introduction from the Lorax, an orange creature with a big yellow mustache who "speaks for the trees". The story unfolds and brings audiences to a man-made town where everything is packaged and plasticized. The 13-year resident Ted has no idea of how a real tree looks until he sets foot on a journey to find one to impress his neighborhood girl. He learns the story of the Lorax on the trip, highlighted by beautifully designed 3D plants among other visual wonders.

The voice comes from a stellar cast of Danny DeVito, Betty White, Ed Helms, Taylor Swift, and Zac Efron.

Viewers are likely to be drawn to the entertaining tale with environmental protection as its underlying message.