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Rapeseed festival boosts rural vitalization in Sichuan

By PENG CHAO | chinadaily.com.cn | Updated: 2026-03-14 13:58
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COFCO Oils & Oilseeds (Guangyuan) Co Ltd sign procurement agreements with multiple suppliers at the opening ceremony of the sixth Rapeseed Flower Cultural Festival, which kicked off on Friday in Zhaohua district, Guangyuan, Sichuan province. [Photo provided to chinadaily.com.cn]

The sixth Rapeseed Flower Cultural Festival kicked off on Friday in Zhaohua district, Guangyuan, Sichuan province, featuring a range of activities designed to boost the full industrial chain built around rapeseed and drive rural vitalization.

Unlike a simple sightseeing event, the annual festival in Zhaohua's Xinrong village serves as a comprehensive platform integrating contract farming, intangible cultural heritage displays, field experiences and livestream e-commerce.

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