Trudeau underscored the growing importance of credibility, consistency, and values-driven leadership in maintaining global trust and influence. He noted that soft power, when grounded in authenticity and long-term commitment, can support stability, cooperation, and resilience even amid heightened global uncertainty.

Sarah Al Amiri highlighted the importance of education, science, and future skills as foundational pillars of national soft power.

She emphasised that investment in human capital, knowledge systems, and innovation ecosystems plays a critical role in shaping global perceptions, strengthening economic resilience, and enabling societies to adapt to rapid change.

Amiri noted that countries that prioritise education and future readiness are better positioned to build trust, attract talent, and sustain long-term growth in an increasingly complex global environment.

David Haigh presented key insights from the Global Soft Power Index 2026, highlighting how global perceptions are shifting as many countries face declining trust and reputational challenges. He emphasised that soft power has become a vital tool for economic resilience, enabling nations to safeguard investor confidence, strengthen trade relationships, and maintain relevance on the global stage.