The Royal Danish Embassy in Beijing opened its door to about 3,000 visitors on May 25,2013. The aim of the Open Denmark Day is to promote Denmark in China and to create cultural awareness of Denmark among Chinese citizens.

The Chinese visitors are presented to a variety of Danish design, food and culture as top Danish companies and brands exhibit their products in the garden of the embassy.

Danish star chef John Pedersen's New Nordic Food Cooking show is one of the highlights of the Open Day as it brings the real taste of Denmark.

Companies participating in the Open Day event are also very grateful to the Royal Danish Embassy in Beijing.

Danish Ambassador to China, Friis Arne Petersen, gives a speech during the day to welcome his guests.

The theme for this year's Open Denmark Day is "Fairytale for the Future". It is the third time that the embassy showcases Danish sustainable lifestyle and organic food and strengthens cultural ties between the two countries.