Chinese tourists bathe an elephant. [Photo provided to China Daily]

According to the China Tourism Academy, 122 million Chinese tourists traveled overseas last year, up 4.3 percent from 2015. Their total expenditure was $109.8 billion.

Qyer has printed 2,000 copies of its responsible travel guidelines using recycled paper and distributed them to practitioners in the tourism industry. An electronic version can be downloaded for free via its official website.

Qyer recently cooperated with Beijing Utour International Travel Service Co to promote the brochure's content among the travel agency's tour guides and tourists. And Qyer has launched the League of Responsible Travel with more than 20 tourism bureaus, airlines and tourism companies from home and abroad.

xulin@chinadaily.com.cn