Participants in the BMW Open Course program celebrate its first anniversary last week.

The BMW Open Course was held in eight cities across the country over the past year, attracting a combined audience of 1,500, who learned about design esthetics, technological innovation, driving skills and the brand's history. Lecturers included industry veterans, senior motoring writers and driving instructors. All the courses are also carried online to reach more car enthusiasts. The company plans to bring the initiative to 12 cities including Tianjin, Suzhou, Shenzhen and Fuzhou this year.

China Daily

(China Daily 01/28/2013 page18)