A special season of the hit reality talent show Voice of Chinathat spotlights on Yueju Opera, a national intangible cultural heritage, will air on Zhejiang TV.

The opera originated in Shaoxing, Zhejiang province and later became popular in Shanghai. Collaborating with the province's department of culture and tourism, Zhejiang TV aims to use the influence of Voice of China, which has garnered an enormous audience group in home and abroad since its debut 10 years ago, to creatively promote traditional art forms among young generations of audience.

The special season has kept the format of Voice of China, inviting four veteran performers as team leaders to select their team members from the pool of contestants.