The world's most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The 42 percent year-on-year increase, more than four times the study's annual average percentage increase over the past 15 years, has been driven by confidence derived from vaccine availability, economic stimulus packages and improving GDP outlooks.

Kantar found technology dominates the top end of the Kantar BrandZ ranking, with seven of the top 10 brands coming from the tech sector. Tech has also enabled non-tech brands to achieve significant growth, for example Gucci - harnessing the power of TikTok during the pandemic.

Let's take a look at the top 10 global brands.