sidentical twins, it's no surprise that Sarah and Sally Edwards should have a lot in common. For example, a savvy eye for looks, and an obsession with music and film. But the 31-year-olds have taken their interests a big stage further by presiding over a glossy magazine that reflects this world in ways that seem strikingly personal.

At their central London base, stacked with 12-inch records and signed artwork, the sisters co-own, produce and edit Blag, a quarterly whose latest issue features exclusive interviews with the Oscar-winning actor Adrien Brody and the multi-platinum rapper The Game as front-and-back cover stars. Inside, contributors include the Beastie Boys' Mike D. The magazine retails for a fairly hefty ￡4.95 and its opening pages declare: "If you want something done, DO IT YOURSELF." The style magazine format has faltered but Blag could help it to get its groove back.