To promote public awareness of and efforts for wildlife and environmental conservation among all citizens, the Chengdu Research Base of Giant Panda Breeding inspires actions to preserve wildlife and their habitat.

Today, wildlife conservation has topped agenda of all zoological institutions. The key to success of conservation programs are perfect combination of updated technologies and effective measures of conservation.

Conservation scientists cannot save biodiversity on their own; they need all people to do their part for the biodiversity that sustains us. The Chengdu Panda Base believes that conservationists and social scientists must work together to do the job.

The Chengdu Panda Base has been striving to improve the public awareness of protecting endangered species and their natural habitats, and human conservation behaviors.

Titled a National Conservation Education Base, the base is the first endangered species conservation institution in China, which has a conservation education department and dedicated full-time educators, providing regular conservation programs.

It is also the first giant panda breeding institution in China to cooperate with field education experts from abroad, as well as the first to provide education in both urban and remote rural areas.

It has designed programs for universities, middle schools, and primary schools, and launched young zoologist projects, volunteer and teacher workshops, and seasonal camps to help more people understand and protect giant pandas and other wildlife.