One delicious bite at a time, Kiran Jethwa is trying to show the world that there's more to Africa than poverty, war and safaris.

Jethwa is what many in the Western world consider unlikely - a celebrity chef from Africa. But through two high-end Nairobi restaurants and a Fox International TV series, he is using the continent's extraordinary produce and unique culinary traditions to open the minds and change the palates of curious tourists, urbane Kenyans and bush tribespeople alike.

It's a perspective he says is long overdue for attention.