German premium automaker BMW last week unveiled a new brand in China in a bid to tap the nation's fledgling electric car market.

According to the company, the first product carrying the nameplate of Zinoro, or Zhinuo in Chinese, is an all-electric vehicle that will make its debut in November this year at the Guangzhou auto show and hit the market in the first quarter next year.

The car is "specially made in China for China", said Friedrich Eichiner, member of the management board of BMW.