To celebrate the Year of the Horse, Chinese fashion platform LABELHOOD has launched a series of offline Chinese New Year events under its festive theme at Harrods in London and across the LABELHOOD block spanning Shanghai's Julu, Fumin, and Changle roads.
Integrating retail spaces, video exhibitions, and interactive experiences, the brand extends the festive vibe across different urban settings, offering a contemporary interpretation of what Chinese New Year means to younger generations today.