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Hit drama sparks Hangzhou tourism boom

By CHEN MEILING | chinadaily.com.cn | Updated: 2026-02-12 19:41
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A hit TV series about a lesser-known, tumultuous era in Chinese history inspires curious fans to visit Hangzhou, Zhejiang province. [Photo provided to chinadaily.com.cn]

Hangzhou native Huo Xuan said he has never seen so many tourists at the Wuyue Culture Museum during weekdays.

He said many people don't remember the Five Dynasties and Ten Kingdoms era because the change of power was too fast. However, Hangzhou and Zhejiang benefited a lot from the Qian family, and the history should not be forgotten.

A hit TV series about a lesser-known, tumultuous era in Chinese history inspires curious fans to visit Hangzhou, Zhejiang province. [Photo provided to chinadaily.com.cn]

According to data from the travel platform Ctrip, overall tourism bookings to Hangzhou during the Spring Festival period are up 31 percent year-on-year, and flight bookings are up 26 percent year-on-year.

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