Many of the lanterns on display at the museum this year are themed around the horse, showcasing the intricate craftsmanship of artisans from Zigong, Sichuan province. Zigong is renowned for its long history of lantern-making, characterized by complex structures and innovative techniques, now boosted by modern technology. For example, some flower-shaped lanterns on display are powered by machines to mimic the blooming of real flowers, while dynamic lighting effects have added a futuristic touch, such as a horse lantern with flashing glasses.

The lantern display exemplifies the popular daka trend, where young people visit locations specifically to take photos and share them on social media. This enthusiasm underscores the enduring appeal of traditional celebrations in a rapidly evolving digital age.

B9 Studio, founded by young artists, recently launched a 2026 Global Festival Art Calendar that sheds light on the allure of festive traditions, both in China and worldwide, through a Gen Z's lens.

In December 2024, Spring Festival, described as social practices of the Chinese people in celebration of the traditional new year, was added to UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. This recognition spurred efforts to preserve and revitalize Chinese New Year traditions through exhibitions, forums and creative products.

At least seven museums in Beijing are set to unveil exhibitions centered around New Year customs and the Year of the Horse. Major institutions like the National Museum of China and the Capital Museum are preparing large exhibitions to enhance the festive experience.

Xiao Fang, a professor of folklore studies at Beijing Normal University, highlighted the vital role of Spring Festival and its related activities. Its importance, he said, extends beyond family reunions to encompass community building. It unites members of newly formed communities who have migrated from different regions in China's urbanization process.