Founded by Pratt Institute alumna Zhu Lanjing, Cotemp positions itself against fast-moving trends, favoring vintage aesthetics and structural experimentation to convey what Zhu calls "warm inspiration". Initially focusing on accessories, the label expanded into footwear, handbags, and sportswear before launching its first ready-to-wear line in 2024. Since July 2023, Cotemp has opened pop-up stores in Shanghai and Hangzhou to showcase its lifestyle philosophy.

Rooted in the founder's "anti-fashion" concept, the store blends a wrought-iron facade with large glass windows for openness. The interior features refurbished vintage furniture, such as wardrobes fitted with wrought-iron shelves,paired with handcrafted tiles imported from Portugal. Wooden fitting rooms inlaid with tiles divide the space where Cotemp's latest products and global artisanal items are displayed under warm lighting. The custom decor creates a home-like atmosphere.