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Shanghai Fashion Week promises fusion of tradition, technology, creativity

By He Qi | chinadaily.com.cn | Updated: 2025-03-18 20:39
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The main stage for the AW 2025 Shanghai Fashion Week is set in Shanghai's downtown Xintiandi. [Photo provided to chinadaily.com.cn]

African luxury brands will debut collectively at the MODE for the first time, promoting the African brands to the local market while MIK Fashion will bring 12 Korean brands to showcase K-Fashion.

M SPACE forum will discuss cutting-edge topics such as artificial intelligence technology, the dissemination of intangible cultural heritage of ethnic minorities, fragrance and fashion, and the dynamic aspects of Africa into the discourse for the first time.

In the realm of sustainability, Ulio Sustainability Space creates a sustainable product exhibition, showcasing bio-based materials, wearable ceramics and recycled footwear.

The Sustasia Fashion Prize, the first in Asia to focus on sustainable innovation, co-launched by the Shanghai Fashion Designs Association and the yehyehyeh Innovation Community, will host its final competition and awards ceremony during Fashion Week.

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