On Tuesday, the China Central Television Mid-Autumn Festival Gala successfully celebrated the holiday, captivating audiences worldwide.
The number of viewers of the show was unveiled on Thursday, showing that as of 10 am on Wednesday, the gala achieved a total cross-media viewership of 1.14 billion.
The television broadcast garnered 135 million live viewers, achieving a market share of 17.63 percent, reflecting a continued upward trend from the previous year. Additionally, new media platforms amassed an impressive 1 billion views. The event also generated substantial engagement, with related topics amassing over 4.6 billion reads.
These statistics highlight the gala's strong appeal and growing viewership trend across multiple platforms, indicating an increasingly engaged audience during festive broadcasts, said the report.
This year, the gala used the latest advancements in "5G + 4K/8K + AI" integrated communication, allowing the cultural heritage of China to shine with renewed brilliance.
