Lei Liming, professor from Zhejiang Gongshang University, believes the popularity of Li's video is not accidental.

"At the moment, there is a high level of attention given to traditional culture, including oracle bone scripts and other ancient scripts, which has become a common awareness and shared concept among the nation, society and the public," Lei says.

"However, the dissemination of oracle bone scripts and other ancient scripts still relies mainly on traditional books, newspapers and specialized databases, which are not only expensive but also have limited reach and impact."

Lei considers the enjoyable and educational approach Li has applied to appeal to the public worthy of promotion.

At the moment, Li spends a considerable number of hours reading every day, and going to the museums and secondhand book markets to get inspiration in integrating ancient and modern knowledge.

"In a broader sense, oracle bone script studies can grow our cultural confidence, while on a personal level, it allows me to remain focused on a subject that I truly love and avoid being restless," Li says.

"Currently, I consider myself more of a promoter, but my goal is to become a researcher in the field in the future."

Contact the writer at yangfeiyue@chinadaily.com.cn