A coffee consumption industry base, a joint project between the Circulation Industry Promotion Center of the Ministry of Commerce and the government of Jiangmen, Guangdong province, will be built to increase industry output, according to a strategic cooperation agreement signed by the two parties.

The first of its kind, the base will become an industrial development platform integrating incubation, procurement and trading, research, talent training and supply chains for the coffee industry.

The agreement was signed during a coffee cultural week which kicked off on Friday in Jiangmen, a city in the Guangdong-Hong Kong-Macao Greater Bay Area. The event attracted more than 100 coffee brands from major cities in the GBA.