Chinese mourn basketball legend Kobe Bryant
chinadaily.com.cn/CGTN |
Updated: 2020-01-28 09:28
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Bryant was the most popular NBA star in China, even three years after retiring, according to a 2019 report by the Mailman Group, a digital sports marketing company.
Shortly after his helicopter crashed, his death was one of the most-searched topics on Weibo.
According to Marketwatch, Bryant's number 24 Lakers jersey was the top-selling jersey in China for years.
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