The cost of luxury automobiles rose 3.1 percent this year, while healthcare and housekeeping perked up modestly at 1.8 percent. Wedding celebration services continued to drop in price at 2.7 percent, and the cost of yachts and planes fell 5.9 percent this year.

According to the report, 39 percent of the 108 sample items are imported commodities. Hu Run said people can buy more goods from Europe and North America, thanks to the appreciating yuan compared with the same period last year.

Hurun's 2018 Millionaires Brand Tendency Report noted real estate remains the major investment method for high net worth individuals (HNWIs) in 2018, with 14 percent to increase investments in the overseas real estate market in the next three years.

The brand tendency report also revealed that Apple is still the favorite brand for gifts, followed in fifth place by the luxury liquor maker Maotai, the only Chinese brand ranked in the top 10 gift list. Sailing is the second most popular leisure activity that HNWIs want to experience in the next three years, right behind horseback riding.

Swimming, golf, running and badminton are the top four favorite sports for male HNWIs, while swimming, yoga and running are most preferred by female HMWIs.