On the evening of Jan 29, the launch ceremony of 2018 Happy Chinese New Year celebrations and the opening ceremony of the Creative Exhibition of Hunan Culture were held at the China Culture Center in Madrid. Luo, Méndez de Vigo and Lv cut the ribbon at the ceremony to kick off the global celebrations of 2018 Happy Chinese New Year.

Luo introduced the Happy Chinese New Year event, a major cultural project initiated by the Ministry of Culture of China in 2009. For celebrating the 2018 Chinese Lunar New Year, over 2,100 cultural activities will be held in over 400 cities across 129 countries and regions worldwide.

More than 100 people, including many Chinese and Spanish officials, attended the ceremony.