国产人人色I色婷婷综合久久中文字幕雪峰I奇米色777欧美一区二区I久热久热aV爽青青在线I国产av喷水I国产伦精品一区二区三区免.费I高潮av在线Iww欧美一级I91天天看I黄a在线91I九一无码中文字幕久久无码色…I丰满国产精品视频二区

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

McDonald's China to have high-end focus, says CEO

By WU YIYAO in Shanghai | chinadaily.com.cn | Updated: 2017-11-21 17:17
Share
Share - WeChat
A Chinese customer looks at her customized burger at a fastfood restaurant of McDonald's in Beijing, Jan 27, 2016. [Photo/IC]

High-end hamburgers will be the focus of product innovations in McDonald’s in China, said Phyllis Cheung, CEO of McDonald's China, in Shanghai Tuesday.

Cheung made the remarks at McBanquet, an annual event showcasing the burger chain's innovative ideas for menu and services.

McDonald's China operations will become agile and flexible, fulfilling the potential of market growth after a deal earlier this year, in which Chinese financial firm Citic took the majority stake (52 percent) in McDonald's operations in China, said Cheung.

More touchscreens, table services and delivery services will be available in the Golden Arches restaurants across China, as "fast" and "convenience" are redefined. By the end of 2018, some 90 percent of existing 2,500 stores will become renovated into "restaurants 2.0" with digital devices facilitating mobile ordering, payment, and service ratings and feedback.

The company expects to nearly double the number of stores in the China market to 4,500 by 2022 with a focus on growth in third- to fifth-tier cities, said Cheung.

In terms of food safety, McDonald’s China will set up a committee for food safety and quality which reports directly to the board to ensure that food safety in the China market is meeting the brand's global standards.

"Our commitment to food safety will not be compromised in any sense," she said.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE