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| [Photo/Courtesy of Matty Bovan at Fashion East] |
Fashion East is a non-profit initiative established in 2000 that aims to nurture young fashion design talent in the early stages of their careers.
Each season, it grants three womenswear and three menswear designers a runway presence for their collections during London Fashion Week; for SS17, Matty Bovan was selected for womenswear.
The Central Saint Martins graduate, who received the 2015 LVMH Graduate Prize, named his collection Oh Myth. By mixing and matching a wealth of vibrant colous with rough textures, the designer has curated his creative interpretation of a modern myth.
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| [Photo/Courtesy of Matty Bovan at Fashion East] |
